Through storytelling, we have an opportunity to go beyond slogans & product features. See how top brands craft authentic stories that lift customer voices.
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Through storytelling, we have an opportunity to go beyond slogans & product features. See how top brands craft authentic stories that lift customer voices.
Execs said they use engagements, in-house research and just good judgment to measure data-driven storytelling.
The concept of brands will fade over time under the influence of bots, the sharing economy and the very recent ‛unbranding’ movement. Brands are Big Business. A lot of cold hard cash is invested in keeping the names of Nike, Coca Cola, Louis Vuitton or Harley Davidson resonating in our heads. Successful brands make sure they embody as much a ‛lifestyle’ as they are representative of products and services. That’s the way they ease themselves into the minds and hearts of the consumer. But that’s about to change. There are several forces at work that will make the concept of a brand increasingly irrelevant and will have a huge impact on how we will market our companies, products and services. Here’s what you need to know.
The whole time? The whole time?!
Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands actively [...]
