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This situation is unlike anything any of us has ever experienced before, and hopefully never will again. But let's try to find a silver lining. Where are the opportunities in these unusual times Connecting while social distancing With much of the world hunkering down at home, it stands to reason that more people will be spending a lot more time consuming media online, and more willing to engage more deeply. Which means there are more opportunities to reach people and earn their attention. Fill the void Some advertisers will of course pull spends during this time, which is likely to mean that the price of media will decline. This presents an opportunity to reach your audience more economically. Try new things and learn The abundance of low-cost attention is a great opportunity to experiment and test new ideas, new creatives and offers. The data from this effort will also yield learnings that will never be possible again (hopefully). Performance over branding As some advertisers pull back on awareness campaigns, performance campaigns seem to be maintaining and even growing. Where there is an opportunity to transact and convert online this is a good time to reach out and find new customers. Get creative Look at offering deferred deals. For example, some have suggested that restaurants sell gift certificates to generate revenue while people stay home. Offering discounts or promotions for purchases made now for goods or services to be delivered later can be used to incentivize people to transact. Do your bit Consumers care about what brands stand for and how they (re)act, especially in times of crisis. Consider some ways you can pitch in – little things can go a long way. This too shall pass And when it does there is bound to be a lot of pent up demand for things we've been depriving ourselves of. Use this time to remind people of your brand so that when the time comes and we all emerge from hiding, you are well-positioned for recovery.

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Our mission is to bring efficiency, transparency and accountability to programmatic media buying across video and display. Attached here is a short introduction to what we do. Below is a brief summary of our core offering. Supply We leverage our own unique supply of premium inventory and the open marketplace to offer maximum reach, scale and frequency efficiencies over any walled garden. Data Using Lotame as our third party data partner EMX is able to execute campaigns using behavioural targeting, demo targeting, geo targeting, as well as first party data. We use our proprietary technology to offer 100% deterministic contextual targeting. 100% Brand Safety + Guaranteed KPIs With EMX's proprietary Post Bid technology we are the only adtech company in the industry with the ability reinspect a won impression and reject any impression that does not meet the campaign criteria with no costs to ourselves or our clients. This allows us to guarantee 100% brand safety, completion rates of 80%+ and viewability rates of 80%+. Transparency EMX understands how important transparency is to agencies and brands, so we provide complete visibility on where we run campaigns, the optimisations we make during the campaign and how many impressions we have rejected during the campaign. And we provide MOAT and IAS reports for verification. Reporting & Actionable Insights As part of the Engine Group of companies (enginegroup.com), data and insights are in our DNA. EMX understands that world-class reporting and insights are a critical component of any digital campaign, therefore we include a Campaign Effectiveness Study at the end of every campaign we run to enable our agency partners to provide robust, actionable learnings to their clients.

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Media and marketing services group ENGINE has partnered with data intelligence company Clickagy, to launch a capability called 'Attitude Based Audience, which uses survey research to reach consumers online '25% more effectively' than traditional audience targeting solutions. ENGINE's audiences currently span auto, financial services, health/pharma, lifestyle and tech, and audiences can be activated through direct integration with a preferred DSP (demand-side platform), or through DMPs (data management platforms) such as Nielsen, LiveRamp, Eyeota and Neustar. Clickagy offers more than 3,000 pre-made audiences of real-time consumers, by collecting real-time, granular data directly from the source. The firms' new 'Attitude Based Audience' capability draws on ENGINE's research and data competencies and Clickagy's data intelligence assets, in order to build audiences through first-hand consumer testament. ENGINE takes a representative sample of consumers that express the attitude, intention or sentiment an advertiser is attempting to target, and then uses machine learning to identify the digital behavior in Clickagy's platform that provide the strongest signal of those desired attitudes, intentions or sentiments. Harry Maugans, founder and CEO of Clickagy, says the launch will enable marketers to reach curated segments of consumers based on their observed interests, as well as purchase intent and preference. Andy Davidson, who leads data strategy and analytics for ENGINE Insight, adds: 'We have developed a better way - rather than making subjective inferences regarding what digital behavior suggest about a consumer's preferences or intentions, we leave it to the consumer to express intent or preference and then we find the behavior that best signal it.'

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From aid to advice, a compilation of what brands are doing and what CMOs are saying and to help employees, customers and the public.

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Five golden rules to effectively balance personalisation and customer protection.

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The Institute for Practitioners in Advertising (IPA) is calling on agencies to deploy more diverse media plans after research it conducted with Facebook found that the past five years had brought about a “dramatic” change in how younger people consumer media versus older audiences.

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The lofty goals of the cryptocurrency scheme were not enough to convince financial giants of its potential.

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TECH BITES: Meta-search website iPrice Group and visual commerce tech firm ViSenze have teamed up to expand commerce by image search in Southeast Asia.

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