Jack Dorsey is a computer programmer and Internet entrepreneur who is co-founder and CEO of Twitter, and founder and CEO of Square, a mobile payments company.
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Jack Dorsey is a computer programmer and Internet entrepreneur who is co-founder and CEO of Twitter, and founder and CEO of Square, a mobile payments company.
Twitter announced this week its publisher partners — including names like BuzzFeed, Disney, and Viacom — can now globally monetize their videos on the social media platform using in-stream ads. Previously, publishers only earned ad revenue from views in areas where they were based — so, a company based in the U.S. would earn revenue on views in the U.S., but not views from, say, Brazil. The platform said in its announcement that in the first half of 2018, in-stream ads generated twice as much revenue as they did in the first half of 2017. Twitter previously revealed during its first-quarter earnings report this year that money from in-stream ads (which can come in the form of pre-, mid-, or post-roll) now makes up more than half of total ad revenues. That equals out to roughly $287.5 million in Q1 and about $300 million Q2. Expanding publishers’ ability to monetize worldwide is meant to further increase those revenues and help establish Twitter as a platform where publishers can make some actual dough. Twitter’s biggest potential competitor in the space on the ad-supported video front (aka YouTube) already has a massive global distribution network that allows publishers to get paid regardless of where their content is being watched. This new initiative puts Twitter on a more equal competitive ground. Plus, Twitter is self-reportedly seeing more videos become popular outside of their intended markets, and wants to cash in on that popularity.
Twitter has unveiled nine new premium video sport contents deals at Sportel Asia, in addition to the live original programming, live games, highlights and events on the platform. The nine new sports partners include Asian Tour, Astro Malaysia, BallBall, Eleven Sports, FOX Sports Asia, International Table Tennis Federations, NetTV, SportsFix TV and TV ONE. Each of these partners will be able to utilise Twitter’s In-stream Sponsorships which enables publisher partners to monetise and sponsor exclusive video content while reaching out to engage audiences, the press statement read. The video content shared on Twitter will also include a short pre-roll ad from content sponsors, in addition to a range of existing deals available to APAC advertisers. This looks to bring even more opportunities for advertisers in Asia Pacific to align their brand with premium sports video content. According to the press release, Aneesh Madani, head of sports partnership for Asia Pacific, Twitter, will be presenting the content offerings to conference attendees, as well as brand and agency partners at a special Twitter workshop held at Sportel Asia.
The San Francisco-based social network also said it would not allow people to use software to simultaneously perform other actions such as liking or retweeting from multiple accounts. Twitter, known for freewheeling discussions in short messages, is under pressure from users and Western governments to stem the spread of false news and foreign propaganda, often done with the help of automated accounts known as bots. Twitter bots disseminated propaganda before the 2016 U.S. elections and have continued to inflame U.S. politics under cover of anonymity, academic researchers and U.S. authorities say.
Click to follow Twitter UK: https://twitter.com/TwitterUK Getting Started on Twitter with Romesh Ranganatha Follow on Twitter: Romesh Ranganathan: https://tw...
The Australian Open, Asian football, and local esports tournaments will have live Twitter streams available as part a range of deals announced by the social media service at a conference in Singapore this morning. Coupled with the live streaming deals, Twitter has launched an in-stream video advertising service which will be rolled out across the Asia-Pacific region. “APAC …
Whether you’re trying to keep up with the changing social world or just want to get schooled on the basics, the Silicon Valley Social Media Marketing Course and Certification ($29, over 90 percent off from TNW Deals) will not only get you socially savvy, but also earn you credentials to make your social mastery a paying proposition.
We haven't had a major new technology company in more than 10 years.
Are you making other people money online? Are you a digital sharecropper, or worse a digital indentured servant? If you participate on sites link Facebook or...
Hossein Derakhshan was imprisoned by the regime for his blogging. On his release, he found the internet stripped of its power to change the world and instead serving up a stream of pointless social trivia
It’s that time of the year again. Time for decorating trees, wrapping and unwrapping presents, welcoming the new year and... prediction lists. In line with that trend, here are some predictions for the future of social media and social media marketing in the year ahead.
Social network marketing has reached a saturation point, with 88.2% of US companies using at least one of the major platforms this year. But that doesn’t mean growth is stagnating for all social venues, according to a new eMarketer forecast.
The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands actively [...]
Twitter has introduced “Twitter Offers,” which allow any retailer to turn a promoted post into a coupon. This is a substantial step for Twitter in the world of commerce.
