Video content was massive in 2018. According to the new Global Internet Phenomena Report by Sandvine, video streaming accounted for nearly 58 percent of the total downstream volume of internet traffic around the world. Video has also changed the state of social media. In 2016, Facebook executive Nicola Mendelsohn boldly predicted that Facebook “will be probably all video” in the next five years. That comment may have raised eyebrows then, but today, Facebook is quickly catching up to YouTube as the preferred video content platform of global users (67 percent vs 83 percent, according to HubSpot).
