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Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more. This is one of the biggest challenges if you want to do social media at scale.
This cheat sheet of engaging social media content ideas will help you out the next time you need to beat that dreaded writer’s block.
Execs said they use engagements, in-house research and just good judgment to measure data-driven storytelling.
What digital strategies, platforms and tactics will matter most in 2018?
Marketing AI will transform content marketing forever. Learn how self learning algorithms are automating mundane tasks and providing unprecedented insights.
Data is a treasure trove of information. You can use this data to bring your data-driven content marketing to unprecedented success.
Never before have we had the opportunities to connect to a broad audience like we do today. What does that mean for individuals, our culture, and for the fut...
Content marketing is one of the most powerful tools in today’s marketing toolkit, but finding ideas for regular, engaging content isn’t always easy. This vid...
Marketers in the Asia-Pacific region are the only ones in the world to rank content marketing as their number one priority for 2017, a new study has found. A global report by NewBase (formerly known as Publicitas), revealed that nearly 60 per cent of APAC marketers and agency bosses believed content marketing to be a main priority for …
In 2017, most of us are now familiar with the concept of ‘content marketing’ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time are among the benefits most frequently mentioned.
-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http:/...
Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears. But content is not “stuff we’re going to upload to the thing”. As marketers we should think of content not as a fashion but as a strategic business asset, a product to offer to customers and stakeholders, in fact. Content can play a vital role in driving awareness, traffic, sales, and reputation throughout the customer journey to create a comprehensive experience. And yet this is how it is routinely seen: left to the final stages of projects, developed in isolation, or created to fit within stringent containers for the sole purpose of filling (or ticking) a box. And that’s if you ignore content briefed in “to go virals on the social”.
Have you just started your entrepreneurial journey and wondering what marketing strategies to follow?Today, content marketing, among many other import
Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in lin…
Want to hear more from Seth? He will be on stage in Stockholm, Sweden on the 24th of January 2018 at the Nordic Business Forum. Ticket info: www.nbforum.com/...
SEO is a constantly changing industry. However, one thing is still the same, backlinks remain the most powerful Google ranking factor. If you want to get a substantial boost to your website‘s SEO and move up in Google’s rankings, link building is one...
Old -fashioned advertising and pricing transparency is a good start.
Having a documented content strategy was big news in 2016. That being said, I am surprised when I meet with a company and find they haven't put pen to paper and documented their content marketing strategy. If you’ve been scraping by without a content strategy until now, consider this your ...
Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.
At the SXSW 2014 conference, we sat down with brilliant online video creator and BuzzFeed executive vice president Ze Frank for a conversation about online v...
