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This chart shows estimated spending on non-sports video programming by selected companies in 2017.

Technology

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BI PRIME: The media industry is officially out of love with Facebook. In a memo, Vox Media says it will focus on partners that help make the publisher money

Digital Media

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Broadly speaking, native advertising is said to be any advertising that matches its environment.  On a social network, this often comes in the form of a brand-promoted post appearing alongside organic posts from users that person follows. On a publisher’s site where the norm is written content, videos, infographics or other multimedia, native advertising takes ...

Digital Media

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Through storytelling, we have an opportunity to go beyond slogans & product features. See how top brands craft authentic stories that lift customer voices.

Digital Media

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Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more. This is one of the biggest challenges if you want to do social media at scale.

Digital Media

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This cheat sheet of engaging social media content ideas will help you out the next time you need to beat that dreaded writer’s block.

Digital Media

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Data is a treasure trove of information. You can use this data to bring your data-driven content marketing to unprecedented success.

Digital Media

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Never before have we had the opportunities to connect to a broad audience like we do today. What does that mean for individuals, our culture, and for the fut...

Digital Media

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We live in an age where everyone wants their social video content to be as shared and viewed as much as possible. Social videos have secured a constant place in our daily lives, and engaging content fills up our social feeds and conversations. While most think finding internet stardom is a stroke of luck (remember Chewbacca Mom?), smart marketers and brands shouldn’t leave it up to chance. There is a science behind the art of creating videos that capture our attention. Using these tools, you, too, can create social videos with the right chemistry.

Digital Media

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A collection of practical tips and advice for improving returns on digital marketing activities, together with a simple framework for measuring the value tha...

Digital Media

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Content marketing is one of the most powerful tools in today’s marketing toolkit, but finding ideas for regular, engaging content isn’t always easy. This vid...

Digital Media

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Marketers in the Asia-Pacific region are the only ones in the world to rank content marketing as their number one priority for 2017, a new study has found. A global report by NewBase (formerly known as Publicitas), revealed that nearly 60 per cent of APAC marketers and agency bosses believed content marketing to be a main priority for …

Digital Media

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In 2017, most of us are now familiar with the concept of ‘content marketing’ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time are among the benefits most frequently mentioned.

Digital Media

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-- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http:/...

Digital Media

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Marketers still struggle to decide whether content creation or curation should be the best option for their activities – usually preferring one over the ot

Digital Media

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In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts…

Digital Media

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Content Marketing Managed Service www.trunqd.com

Digital Media

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Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears. But content is not “stuff we’re going to upload to the thing”. As marketers we should think of content not as a fashion but as a strategic business asset, a product to offer to customers and stakeholders, in fact. Content can play a vital role in driving awareness, traffic, sales, and reputation throughout the customer journey to create a comprehensive experience. And yet this is how it is routinely seen: left to the final stages of projects, developed in isolation, or created to fit within stringent containers for the sole purpose of filling (or ticking) a box. And that’s if you ignore content briefed in “to go virals on the social”.

Digital Media

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This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is, there is no…

Content Marketing

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Never before have we had the opportunities to connect to a broad audience like we do today. What does that mean for individuals, our culture, and for the fut...

Content Marketing

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Patreon is a membership platform that makes it easy for artists and creators to get paid. See how thousands of creators are earning a sustainable income for ...

Content Marketing

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Moj Mahdara, co-founder and CEO of Made With Elastic, explains how the internet allows us to brand ourselves, tell our own story, and connect with more conte...

Content Marketing

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What's better for sharing – content creation or content curation? Read the accompanying blog article: http://norakramerdesigns.com/content-curation-vs-conten...

Content Marketing

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Dick Glover, president and CEO of Funny or Die, describes a new media business model that has evolved alongside his successful comedy site Funny or Die. In t...

Content Marketing

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There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially rep…

Digital Media

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In 2016 companies spent $1.46 billion per day for the opportunity to place their brand somewhere we might see it. In many ways this is an…

Digital Media

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Have you just started your entrepreneurial journey and wondering what marketing strategies to follow?Today, content marketing, among many other import

Digital Media

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Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in lin…

Digital Media