The concept of brands will fade over time under the influence of bots, the sharing economy and the very recent ‛unbranding’ movement. Brands are Big Business. A lot of cold hard cash is invested in keeping the names of Nike, Coca Cola, Louis Vuitton or Harley Davidson resonating in our heads. Successful brands make sure they embody as much a ‛lifestyle’ as they are representative of products and services. That’s the way they ease themselves into the minds and hearts of the consumer. But that’s about to change. There are several forces at work that will make the concept of a brand increasingly irrelevant and will have a huge impact on how we will market our companies, products and services. Here’s what you need to know.
