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A curated channel of the best articles, videos and insights about digital media & marketing.
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Try ChartMogul ► https://youtube.slidebean.com/redbullWe don’t just make videos; we're the platform for founders to scale their startup ► https://slidebean....
Here's the legendary Bud Light commercial which has never aired on TV but received millions of views and won several awards.It shows what happens to an offic...
Advertising veteran Sir John Hegarty explains why it is hard to make hit adverts in a digital world.
News and analysis of the online travel industry, including travel tech, travel startups, and venture capital investments in the online travel space.
Sales and marketing in hospitality need to evolve to offer more cultural depth and personalization to luxury consumers.
When Neal Stephenson coined “the metaverse” three decades ago, his book Snow Crash was found on the shelves of “science fiction”. While the book remains in t...
And what exactly is “artificial intelligence” anyway? It’s an ambiguous term with many possible definitions. It often refers to a variety of technological tools and techniques that use computation to perform tasks such as predictions, decisions, or recommendations. But one thing is for sure: it’s a marketing term. Right now it’s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves from overusing and abusing them.
A letter writer cannot understand why it’s now considered rude to call people.
Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.
Jeff Green is the CEO and co-founder of The Trade Desk. We cover the parallels between The Trade Desk and an equity exchange, why Jeff chose to align with ad buyers instead of sellers, and how he shaped the culture of his firm.
When asked why they don't use Google as much for search, the Gen Zers interviewed by NBC News had a simple answer: They prefer visual platforms. About 40% of Gen Zers prefer to discover information — such as how to plan a vacation, decide what skincare products work best, or pick a restaurant for a meal — on other platforms.
Scored by the Oregon Symphony, Only Slightly Exaggerated is a fantastical tourism commercial created for Travel Oregon by Portland-based advertising
Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found at https://www.ft.com/tour. https://www.ft.com/content/fb1254dd-a011-44cc-bde9-a434e5a09fb4 The theory is simple. When organisations face challenges, they bring in high-IQ, high-octane outsiders with specialist skills and new ideas. Although the outsiders cost a lot, they don’t stay long and they more than pay their way by improving efficiency. No one ever got fired for hiring McKinsey. The reality has long been more complex. What do these outsiders — strategy consultants, such as the ‘Big Three’ of McKinsey, Bain and Boston Consulting Group — really know? Critics say their ideas are often ones that the hiring organisation has already thought of. There are some complete disasters, such as McKinsey’s work promoting opioids. Yet consultants, supposedly brought in for short projects, never seem to leave.
Twitter has updated its policies to allow licensed cannabis-related companies to run certain kinds of ads in states where the ads are legal.
Those ad businesses are part of an expanding set of options for marketers to reach consumers, often aided by the companies’ own data on their customers. Walmart Inc., for example, lets advertisers use its data to send targeted digital ads to shoppers across the web. DoorDash Inc., Kroger Co. and CVS Health Corp. have also been giving advertisers more ways to reach consumers
Scrolling past ads has rarely been enjoyable. But in recent months, people say the experience seems so much worse.
Navigating the advertising ecosystem is complicated. Agency holding companies expand and acquire entities at a rapid pace. If you’re targeting agencies, it’s important to know which house they’re under, which brand accounts they’re responsible for, and who the decision-makers are. Here’s a cheat sheet to understand the many agency/brand relationships, how advertisers place their ads, and the technologies they’re using.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic. This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
It hasn’t decided on a name, it’s still on the hunt to fill some important roles and its early alpha has less than 100 users as of today. But, riding the wave of interest in the current state of Twitter, a startup hoping to disrupt it has raised $1.1 million in funding. T2, the project being led by Gabor Cselle, has closed its first outside investment from a group of angels that includes Bradley Horowitz, Rich Miner and the former CEO of Wikipedia, Katherine Maher. Cselle himself has founded and sold startups to Twitter and Google, and he spent a number of years at both companies building products. In recent times, he has also been a popular presence on Twitter on subjects like building companies and products. His track record shows in the list of people who have pitched in money to back him and his latest efforts. Horowitz, a seasoned exec at Google, has led and built a number of products there (including some ill-fated social efforts like Google+); he also wrote the first check for Slack. Miner is one of the co-creators of Android and also helped build out the powerhouse that is Google Ventures (now known as GV).
Cofounder Gabor Cselle says his upstart social network can offer a “2007 Twitter” community vibe that Elon Musk’s platform no longer supplies.
Okay, people keep asking, so, I'm starting to open up about my motivations and history, and more importantly, I'm talking about people who are good at doing good work. (This is my first newsletter via LinkedIn, will get better over time.
“So much of ad tech is not written, not defined,” Mike O’Sullivan, Sincera’s co-founder, told us.
After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.
Although Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots, the company reported Wednesday.
After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.
Arival has released its updated program and speaker roster for its annual Arival 360 Conference 2023, taking place in Berlin from 5-7 March.
Titled “Welcome to world class”, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey.
